0-470-17443-9Wiley 9780470174432 0470174439Mar-08 List Price: $24.99Paperback372 pages Our Price: $19.99 Web Stores Do-It-Yourself For Dummies walks would-be entrepreneurs through the steps toward opening their first Web store. It also goes into making your store successful through proven marketing and advertising techniques. The outline includes: Part I: Planning Your Project - covers handling your paperwork and picking the right platform for your business Part II: Completing the Basics - covers setting up your shopping cart, product categories, and writing descriptions Part III: Dealing with the Details - covers handling transactions, customer service, and shipping Part IV: Finishing Touches - covers marketing and promotion to drive traffic to your store Part V: The Part of Tens All steps are augmented by rich illustrations that guide readers through the steps of each process.